PEP Housing is now PH Development Group!
Harry Coffey joined PEP Housing’s Board of Directors in 2018. Harry serves as the Board Chair and is the Development Committee Chair. Mr. Coffey is a licensed California real estate broker since 1979 and was Senior Executive Banker for a twenty-five office mortgage banker/brokerage firm for 20 years with Washington Mutual Bank. His extensive experience also includes Investors Trust Mortgage Corporation as Executive Vice President and Real Estate broker of record from 1995 to 2008, Ryan Mortgage Corporation as Independent Real Estate Mortgage Broker from 2008 to 2019. Harry has many key accomplishments, Being part of the leadership team of Board Members to hire a new C.E.O and President for PEP Housing. This strategic hire changed every aspect of the organization.
2025 Heart of Sonoma County—Excellence in Board Leadership award. Presented by the Center Volunteer Nonprofit Leadership, 2025 “WeAreGenH” Sonoma County Housing Chairman Award for Board Leadership. Presented by GenHousing of Sonoma County. 2026 California Legislature -Certificate of Recognition for Excellence in Board Leadership. Presented by California Senators Mike McGuire and Christopher Calbaldon. Harry is the past President of Sunrise Rotary Club of Santa Rosa and Sonoma Country Executives Club, Affiliate of the Year for the Sonoma County Board of Realtor’s, Membership Chair of the Sonoma County Alliance.
Harry’s education includes: Bachelor of Science –Western Illinois University, M.B.A. George Williams College, and College of Insurance-Princeton University.
Jennifer is the President and Chief Executive Officer of PEP Housing. She successfully managed the closing of over $1.3 billion in multifamily acquisitions and overseen the development, preservation and renovation of over 8,882 units of affordable housing nationwide. Jennifer is an active member of the American Bar Association’s Section of Real Property, Trust and Estate Law and served as the Chair of the Residential, Multi-Family, and Special Use Group. Jennifer also served as the American Bar Association’s Section Advisor to the Uniform Law Commission’s Unlawful Restrictions in Land Records Act Committee.
Jennifer serves as the Vice Chair of Urban Land Institute’s Affordable & Workforce Housing Council. She has taken on numerous roles with Commercial Real Estate Women Network (CREW) and served as an appointed member of various National Committees including, Network Industry Research, Member Education, and Scholarship Selection since 2016. In 2020, Jennifer was inducted into the CREW Visionaries program.
Jennifer earned a Bachelor of Arts from Wake Forest University, where she graduated magna cum laude, and holds a Juris Doctor from the University of Denver Sturm College of Law. She is a graduate of the prestigious Development Finance Certified Professional (DFCP) program of the Council of Development Finance Agencies and completed an Executive Certificate in Nonprofit Leadership from John F. Kennedy School of Government at Harvard University. Jennifer is also an active member of 50/50 Women on Boards, Impact 100 Redwood Circle, Leadership Santa Rosa, and the Junior League of Napa-Sonoma.
Jim Ryan joined PHDG’s Board of Directors in 2022. Mr. Ryan serves on the Development Committee. Mr. Ryan is the owner and president of Ryan Mortgage Company, Inc. and Ryan Realty, Inc. in Santa Rosa. He is a licensed real estate broker, a licensed general contractor and certified public accountant (Inactive). He serves as the Chair of the Development & Asset Management Committee, is a Trustee of the Doyle Trust and serves as a member of the Santa Rosa Junior College Scholarship Committee. He served as a Director of the American Red Cross, Sonoma County Chapter and various trade associations.
Matthew Haas joined PHDG’s Board of Directors in 2023. Matthew Haas is Senior Vice President for KeyBank’s Community Development Lending & Investment (CDLI) team, covering California, New Mexico, Arizona, and Nevada. As a senior banker and relationship manager, he advances community lending and investment opportunities with for-profit and nonprofit affordable housing developers, supporting both LIHTC and workforce/missing-middle housing. During his three years at KeyBank, he has financed more than 3,000 housing units totaling nearly $500 million in debt and helped expand the bank’s equity syndications and participations platform by identifying new debt and equity investment partners.
Previously, Matthew served as Director of Investor Relations for the Western U.S. at Berkadia Affordable Housing Tax Credit Solutions and as Director of Investor Relations and Fund Management at Merritt Community Capital. In those roles, he raised more than $600 million in equity for 63 properties, financing over 5,000 affordable housing units.
With more than 25 years of affordable housing and community development experience across New York, Illinois, and California, Matthew has held leadership positions with the Low Income Investment Fund, Fannie Mae, Bank of America, National Equity Fund, and the Illinois Housing Development Authority. He also served with St. Nicholas Neighborhood Preservation Corporation and New York City’s Department of Housing Preservation and Development.
Matthew holds an M.S. in Urban Planning from Columbia University and a B.A. in Architecture/Environmental Design from UC Berkeley. He currently serves on the boards of Holos Communities, PH Development Group, and AIA-LA, and on the loan committee of CCRC.
Don Ross brings decades of executive leadership, financial expertise, and strategic business experience to the PH Development Group Board of Directors. Throughout his career, he has worked with business owners and organizations to strengthen financial performance, develop long-term strategies, and navigate complex operational challenges. Since 2009, Don has specialized in business brokerage, helping owners successfully transition and grow their businesses.
Prior to his work in business brokerage, Don served as a contract Chief Financial Officer for several retail organizations, where he focused on forensic accounting, budgeting, market strategy, and profitability. His diverse career also includes ownership and operation of multiple retail businesses, including farm and industrial equipment dealerships, a chain of stationery and gift stores, and a direct marketing catalog company. Earlier in his career, he served as Regional Marketing and Sales Director for the Legal Publishing Division of McGraw-Hill and provided marketing consulting services for a venue management group during the 1996 Atlanta Olympic Games.
As a member of the PH Development Group Board, Don contributes valuable insight in financial oversight, strategic planning, governance, and organizational sustainability. His broad business background and entrepreneurial perspective support the organization’s mission to develop and preserve affordable housing that strengthens communities and improves lives.
Outside of his professional work, Don enjoys reading, traveling, staying active, and spending time with his wife, Michele, and family.
Ben Pryden joined PHDG’s Board of Directors in 2018. Mr. Pryden serves as the Secretary and is on the Finance Committee. He is a Senior Branch Premier Manager at Wells Fargo.
Ingrid Anderson is a licensed architect in California with over 30 years of comprehensive experience in architectural design, project management, and urban planning.
Appointed as one of two architect board members to the City of Santa Rosa Design Review and Preservation Board, she leverages a unique educational and professional background that bridges local development and historical context, having practiced in the Central Coast and for the last 15 years in the northern California.
Ms. Anderson is the Principal Architect of Santa Rosa-based Anderson Architecture & Planning, originally Hedgpeth Architects, where she focuses on navigating complex regulatory frameworks to deliver innovative market-rate and affordable multi-family housing solutions, as well as commercial and single family residential projects.
She holds a Master of Architecture from Rice University and graduated Cum Laude from Bryn Mawr College with a Bachelor of Arts in The Growth and Structure of Cities.
Deeply committed to the Sonoma County community, she also serves on the Board of Directors and Real Estate Development Committee for PH Development Group, North Bay Property Services, and North Bay Community Impact (formerly PEP Housing), is an alumna of Santa Rosa Metro Chamber’s Leadership Santa Rosa, and has resided in Santa Rosa since 2011.
Sean Pryden joined PHDG’s Board of Directors in 2011. Mr. Pryden serves as the Vice Chair and is on all Board committees. Sean Pryden is a Managing Director of Investments with Wells Fargo Wealth & Investment Management, based in the firm’s San Francisco High Net Worth office. With more than 20 years at Wells Fargo, Sean has served in a variety of leadership roles and is a founding partner of a $4 billion Private Wealth team that works with family offices, individuals, and foundations to help achieve their strategic and philanthropic priorities.
In addition to his professional career, Sean is an active community leader. He serves as Vice Chairman of the Santa Rosa Symphony and Vice President of the Redwood Empire Estate Planning Council, reflecting his longstanding commitment to supporting organizations that strengthen the communities they serve.
Sean holds a Bachelor of Science in Business, as well as two master’s degrees—one in Commerce and Economic Development and another in Personal Financial Planning. His extensive experience in wealth management, strategic planning, and nonprofit leadership brings valuable insight and perspective to the Board.
Eloise Tweeten joined PEP Housing’s Board of Directors in 2024 and currently chairs the Governance Committee. Ms. Tweeten has owned and operated Tweeten Eldercare Advisors since 2008, providing placement and advisory services to seniors who need more support than can be provided at home. She also holds an RCFE Administrator certification (Residential Care Facility for the Elderly). Previously, she worked in human resource management and consulting for over 20 years. Eloise is a former board member of Friends House, a Continuing Care Retirement Community in Santa Rosa and served as president and in various other roles with The Rotary Club of Santa Rosa Sunrise since 2006. She was a founding board member and volunteer with RECOURSE, Redwood Empire Conflict Resolution Services and has been actively involved with other professional and philanthropic organizations throughout her career. Ms. Tweeten was born and raised in Madison, Wisconsin and graduated from the University of Wisconsin with a BA in Psychology and MS in Business. She has lived in Santa Rosa since 1992.
Christopher Manczak serves as Assistant Secretary on the PHDG Board of Directors, providing governance support and real estate oversight. As Broker of Record, he helps ensure compliance with California Department of Real Estate (DRE) requirements and provides guidance on real estate matters affecting PHDG’s portfolio of affordable senior communities. His role is focused on board governance, regulatory oversight, and fiduciary stewardship.
Christopher brings more than 20 years of experience in real estate investment, asset management, and multifamily housing. Previously a top producer at Colliers International, he worked on acquisitions and asset transitions for institutional Real Estate Investment Trusts (REITs) and multifamily ownership groups.
He holds a Bachelor of Business Administration from the University of San Diego and contributes his expertise in real estate, compliance, and governance to support PHDG’s mission and long-term sustainability.
